Make the Sale with a Great Visual Presentation

“Nobody counts the number of ads you run; they just remember the impression you make.” – William Bernbach




Make the Right Impression

You’ve done your homework. Your prospects are qualified. You have the product, the service or the solution that they need. Now it’s up to you to close the sale. According to the late, great William Bernbach, co-founder of advertising giant DDB, you need to leave them with an impression that they’ll remember.

But how do you do it? How you do make your presentation stand out in a crowd of other professionals who are also competing for the sale?

The answer is a great visual presentation. Successful sales people understand and leverage the power of visuals. After all, they have been proven to be up to six times more effective than words alone. So how do you make a great visual presentation?

Of course I can sell it. Everyone wants a wireless home security system.

Of course I can sell it. Everyone wants a wireless home security system.”











If you answered PowerPoint®, beware: you’re presentation is likely to be just another face in the crowd.

Why PowerPoint is the Wrong Tool for the Job

Most PowerPoint presentations are boring. Why? Because of the way PowerPoint is designed. It forces you to create slides that are text-based with bullet-point lists. But bullet-point lists are the kiss of death in any presentation. Whatever you do, don’t use them! In fact, avoid using text as much as possible. No one wants to read a presentation or, worse yet, have the presenter read it to them off of a slide show. A great presentation uses pictures, charts and other visuals to complement the narration, not to compete with it.

Create a Great Visual Presentation with SmartDraw

With SmartDraw you have all the tools you need to plan, create and execute a powerful visual presentation. When you’re finished, you can simply click a button and save it as a PowerPoint file for presentation and sharing.

Some Tips for Making a Great Sales Presentation

  1. Tailor your presentation to your audience. Every customer or client is unique. Understand their need and speak to it. Any good sales person can sell, but the great ones understand their customers’ unique problems and solve them in a very personal way.
  2. Throw away the old convention of giving a background of the company, the product and its attributes. Your customer probably doesn’t care. Their primary concern is having their needs met. Show them how you can solve their problems and you will win them over.
  3. When creating your presentation, think like a playwright, not a sales copywriter. Evoke emotion. In the opening act, set the stage by creating some tension – your customer has a need that isn’t being met. That hindrance is the “evil villain” that must be defeated. Then, build the tension. In the second act you will present the struggle against this villain – show why existing solutions, or those of competitors, aren’t the answer. You’ve now set the stage for the closing act – and closing the deal. This is where you emerge as the “hero” by solving your customer’s problem (i.e., defeating the villain).
  4. Keep it brief. Follow the “ten minute rule.” Studies show that you can keep someone’s attention in a presentation for only about ten minutes at a time. If your presentation needs to be longer, break it into segments. Use videos, guest speakers, product demonstrations or even Q&A sessions to give your prospects mental breaks.
  5. Script your presentation and stick to the script. Your visuals should enhance what you’re saying and use as few words as possible. Practice your presentation aloud several times; preferably in front of someone. This allows you to develop the timing and exact wording that works best.
  6. Be animated. Be interesting. Above all, get to the point!
  7. Be passionate. Sell the solution to the customer’s problem, not your product. Solve their problem and the product sale will take care of itself.
  8. Don’t overdo your visuals. Keep them clean, simple and relevant. Avoid “chart junk;” extraneous gridlines, legends and data tables can be distracting.

Building a Visual Presentation

There are five key steps to building an effective presentation using SmartDraw.

Download a free white paper that walks you through these five steps of building your presentation in SmartDraw. Watch our video explaining sequencing – a powerful tool that makes your visual presentation more interesting and easy to follow. Links to both are provided at the end of this email.

You Have a Partner in Visual Communication

Let SmartDraw help your company tap into the power of visual communication. Want to learn more about using SmartDraw to develop a presentation that helps you close the sale? We can help.



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A Great Presentation is Just a Click Away

Use visuals for a presentation that gets the sale! Discover for yourself the powerful benefits of SmartDraw. Click the button below and save $100 when you buy SmartDraw today!


To read more about
sequencing and presentations, download this white paper .


To watch a video showing how to use sequencing to make your visual presentation even more engaging,
click here.


If you prefer to contact one of our product specialists,
click here.